RICHARD FISCHER ESTRADA

During Copa America, Gran Centenario had one goal (pun intended) in mind: Save fans from bad tequila. To do it, we sent Mexico’s #1 goalie, Memo Ochoa, on an epic save across time and space to bring México's #1 tequila to fans across the Americas.

Director: NYSU

Role: Group Creative Director at We Are Social

WcDonald’s is a fictional version of McDonald’s that has appeared in over 100 different anime films and shows. To reward our faithful manga fan base, we created the first ever real-life WcDonald's restaurant. Inside, guests were transported to the WcDonald’s universe via 360 projection mapping and tabletop projections inspired by four WcDonald’s anime episodic shorts. Open Table reservations sold out within the hour.

Role: Group Creative Director at We Are Social

#TopoPremieres is a weekly Instagram series that helps slept-on music videos get discovered. Taking inspiration from MTV’s golden era, we collaborated with a slew of talented animators and built a robust library of music video bumpers designed to stop mindless scrolling and give indy music videos the exposure they deserve. Below are a few faves. We also conceived, animated, and launched Sam Evian’s latest music video ‘Dream Free’.

Role: Creative Director at Haymaker

In collaboration with Marvel Studios, we brought the best bread in the galaxy and The Guardians together for an out of this world feast.

Director: Anthony Leonardi

Role: Creative Director at Haymaker

#LightenTheLoad is more than a campaign for JanSport, it’s a commitment — a fully integrated brand effort and Mental Wellness Mission connecting Generation Z with resources to tackle the mental health challenges they face.

Director: William Campbell / Scholar

Role: Creative Director at Haymaker

Topo Chico wanted to help local restaurants who had been hit hard by the pandemic. So we partnered with 7 under-the-radar eateries across America and promoted them on Topo Chico’s social channels, paid for hyper local OOH, and gifted them limited edition merch. We also immortalized each of the restaurant’s chefs by commissioning the artist Saddo to paint bespoke portraits of these culinary legends.

Photographers: Shaughn & John | Illustrator: Saddo

Role: Creative Director at Haymaker

A live, interactive reality show that stranded one very unhandy man in the wilderness. Alone. To get out alive, he only had a set of Craftsman tools and the real-time advice of capable craftsmen tuning-in online.

Director: Matt Ogens | Animation: Optimus Design

Role: Creative Director at Y&R

Guy Fieri, The Mayor of FlavorTown, knows a thing or ten about sandwiches. That's why we enlisted his help creating the best school lunches using King's Hawaiian bread. After all, Everything's Better Between King's Hawaiian Bread.

Director: Dugan O’Neal

Role: Creative Director at Haymaker

A feed of all your favorite things.  All in one place. And yes, we did use that song.

Role: Freelance Creative at 72 and Sunny

Madden is all about rivalries. So we wanted to find the best, longest running, most famous rivalry ever. And when that didn't work, we made one up. Paul Rudd and Ray Lewis may not have grown up next door to each other, but it's more fun to pretend they did.

Director: Wayne McClammy

Role: Creative at Heat

AMEX was launching the Bonvoy credit card in partnership with Marriott. We were tasked with creating a global print and digital campaign that appealed to an emerging consumer. A person who would never consider themselves as a tourist. Rather, an explorer.

Photographer: Frédéric Lagrange

Role: Creative Director at Phenomenon

Greenlight is a debit card & mobile app designed to help kids earn, save and invest. It teaches them to be smart about money now, so they can be smarter about it in the future. C’mon parents, it’s time to invest in your best investment.

Director: Cyprien Clement-Delmas

Role: Creative Director at Haymaker

Like music (notes) to your ears.

Role: Freelance Creative at Media Arts Lab

Kia was launching its most prestigious car to date, the K900. We gave it the royal treatment.

Director: Stacy Wall

Role: Creative at David & Goliath

We needed to introduce a younger generation of gamers to the legends of golf, but wanted them to know that taking down these Mutha Golfas wasn't going to be easy. So we had the legends defend their titles like they did back in the ol’ days.

Director: Aaron Stoller

Role: Creative at Heat

Kia wanted consumers to discover the new features of their two flagship vehicles. So we conducted a couple of quirky experiments and brought the proof points to life. In case you were wondering, we used 84,138 jellybeans to fill up the cars. True story.

Director: Simon McQuoid

Role: Creative at David & Goliath

The Post’s journalists ended the Vietnam War by unleashing the greatest weapon of all, the truth. All origami weapons and actor portraits were recreated using scans from the original 1970s newspapers front pages.

CGI: SteelWorks

Role: Creative Director at Phenomenon

Batman was turning 80. So we celebrated the Caped Crusader’s birthday with his very own hashtag, an anniversary poster, a series of social posts, and Comic-Con activations. #LongLiveTheBat

Illustrators: José Luis García-López | Frank Miller | Brian Lauzon | Dave Rapoza | Bruce Tim.

Role: Creative Director at Phenomenon